smart dj – branded entertainment on „schlag den raab“

We developed this game for one of the most popular TV shows in Germany, including game idea, technology and branding, giving our client smart 16 minutes of prime time TV presence. It was such a success that our game made a comeback in the very last airing of Schlag den Raab, featuring the new model.

Agency: BBDO Berlin
Creative Directors: Tobias Feige, Daniel Haschtmann
Concept: Timo Fiebig, Shelley Lui
Copywriter: Timo Fiebig
Art Director: Shelley Lui

* ADC Germany: 1x Silver, 1x Bronze
* New York Festivals: 1x Bronze, 1x Shortlist
* Eurobest: 1x Bronze
* Cannes Lions: 1x Shortlist
* FAMAB: 1x Gold
* European Best Event Award: 1x Gold, 1x Silver, 1x Bronze


smart DJ – casefilm english

smart DJ – second appearance on final show of „schlag den raab“.