smart – online campaign „missed opportunities“

Every year, we spend an average of 100 hours looking for a parking spot. And the worst part: life does not wait until we find one! With this insight in mind, we created some stories –ranged from the mundane to the bizzare– and posted them on social media on related days.

Agency: BBDO Berlin
Creative Directors: Tobias Feige, Daniel Haschtmann
Stories by: Timo Fiebig, Shelley Lui
Copywriter: Timo Fiebig
Art Director/Illustrator: Shelley Lui
Animator: Nicolas Molés

* ADC Germany: 1x Silver