Sometimes there is really nothing you can do – the death is coming out of the blue. But there is at least one unexpected way to die, you can prevent: colon cancer. Thanks to an easy new screening technique. With TVCs and print ads we brought Germany to the pre test. And our campaign into the press and to Ads of the World.
Agency: Heimat Berlin
Creative Directors: Arne Stach, Malte Bülskämper
Copywriter: Timo Fiebig, Fabian Rössler
Art Director: Andrés Escobar
tv spot – the pool