adc – campaign 2018

What does Germany’s biggest advertising festival „ADC“ stand for? For creativity! And that is always hungry. So we fed the creativity with a whole new Campaign. From the conceptional idea and motto to an online and print campaign to social media and pr-ideas and even location branding.

Agency: Heimat Berlin
Creative Directors: Matthias Storath
Concept: Timo Fiebig, Esra Büyükdoganay
Copywriter: Timo Fiebig, Sebastian Stumpf
Art Director/Illustrator: Esra Büyükdoganay


OOH campaign


teaser spot


pr & social media campaign: personalized posters


give away: handmade german idea – cookies


online: call for entries